Step 1: Preheat the oven to 375°F (190°C). Line a baking sheet with parchment paper.

Step 2: In a large bowl, whisk together flour, sugar, baking powder, and salt.

Step 3: Add cold butter cubes to the flour mixture and use a pastry cutter or fingers to blend until crumbly.

Step 4: Stir in the shredded cheddar, parsley, thyme, and rosemary.

Step 5: Pour in the milk and mix gently until a soft dough forms.

Step 6: Turn the dough onto a floured surface, knead lightly, and then divide into 12 equal portions. Shape each portion into a ball.

Step 7: Place the dough balls on the prepared baking sheet and bake for 12-15 minutes, or until golden brown.

Step 8: Let the rolls cool slightly, then serve warm as a holiday treat!